Background This is Scandinavian Airlines first social media campaign. It's also my first campaign at Crispin Porter + Bogusky.

Brief Scandinavian Airlines wanted us to create a competition as a part of their big autumn sale.

Solution Scandinavians are not known to be all that spontaneous. But hopefully that’ll change with the SAS Globe of Fortune. At sasglobeoffortune.com you connect with Facebook and spin away to get you randomly selected SAS destination and your randomly selected travel partner. You get 10 spins in total, and if you are spontaneous enough – you can win the trip that destiny has picked for you. The neat thing is – you obviously get as many new chances to win a trip as you’ve got Facebook-friends. In other words: Sharing is good.

Finished 1st in Resumes Månadens Web 2009 and was listed by Creativity's top 5 pick of the week

MY ROLE Art Director/creative lead

AWARDS

Background The Swedish amusement/water park Skara sommarland has been looked upon as an outdated park for quite some time now.

Brief Come up with a concept that makes Wet n’ Wild the number one choice for the family vacation today.

Solution Wet n’ Wild’s attractions have a lot of built in challenges. So with this in mind, the new concept became »take the challenge!«. With a brand new digital ticketing system that stores info about all your runs, visitors are encouraged to challenge each other, to make the vacation even more fun.

MY ROLE Co-concept, co-art direction.

AWARDS

Background The BBC is the largest public service broadcasting corporation in the world. Its mission is to enrich people’s lives with programmes that inform, educate and entertain.

Brief The BBC wants to attract a younger audience, age 15-25, with a new concept for their on demand services.

Solution Today’s young generation wants things to happen all the time. We found out that many perform multiple tasks simultaneously with their computers while watching TV. Therefore we created the BBC tag player which lets the viewers interact with BBC’s rich content in a totally new way. Viewers can now tag things that interests them, tell others about it, and even find out what role a particular actor had in e.g. Love Actually.

MY ROLE Co-concept, co-copywriting, co-graphic design and co-art direction.

AWARDS

Background This is mine and John Gibson's degree project from Forsbergs school of design and advertising.

Problem Nowadays, people tend to take their democratic rights for granted. Very few actually use their right to demonstrate to state their opinion to the public.

Solution uDemonstrate.com is a digital version of the public opinion. It’s a site where people can create their own demonstrations and watch them grow in real-time. One pixel means one voice means one e-mail to a politician of choice.

MY ROLE Co-concept, copywriting and art direction.

Awards Winner of CAAOS scholarship for best degree project.

Background Each year, every Hyper Island class makes a special site to promote them selves.

Brief Try to reach out to the thoughest target group in the world: creative directors of major advertising agencies.

Solution Spaceisthelimit.com is the website that allows you to reach out with your message. In April 2009, in association with the Swedish Space Corporation in Kiruna, a rocket containing all the messages will take off into space – for real.

This way, creatives could experience the future of communication and at the same time find some future colleagues to help them reach new heights.

MY ROLE Project manager, co-concept development and copywriting.

AWARDS Site recognized by FWA.
Finished on 7th place in Resumes Manadens Web.
Reviewed by Revolution Magazine.