Brief The last couple of years entries for Swedish advertising award Guldägget have decreased in favour for international shows. So the Swedish association of communication asked us to come up with a solution to the problem for this year’s awards.

Solution Is good advertising good everywhere?
In order to get Swedish advertising agencies to send in more entries to Guldägget advertising awards, we need to prove that a Swedish jury understands Swedish work like no one else. To do that we asked three international juries from Asia, Ghana and Latvia to re-judge last year’s (2010) winners.

RESULTS In total the film had over 1200 views (there are only 275 agencies in Sweden), the decrease in entries turned into a 9% increase and the trade press loved it. As did the industrie’s many bloggers and tweeters.

MY ROLE Art Director/creative

AWARDS

Brief Chalmers is one of the leading universities of technology in Scandinavia. They wanted us to come up with an idea for the cover of this year's program catalogue.

Solution To prove that Chalmers gives you all the tools you need to create innovative solutions – no matter if it's about a bridge, a radio transmitter or a cover of a catalogue – we decided to actually do something instead of just claim something. This resulted in (probably) the world's smallest catalogue – created using nano technique at the MC2 labs.

MY ROLE Art Director/creative

Background Scandinavian Airlines is the major airline for commuters in Scandinavia.

These are some new print ads that we recently created together with photographer Ola Strangeways.

MY ROLE Art Director/creative

Background Scandinavian Airlines is the major airline for commuters in Scandinavia.

Brief Scandinavian Airlines wanted to create a new position for their brand in Sweden.

Solution Lack of time is something that all people seem to share. Fortunately, Scandinavian Airlines has the position as Europe's most punctual airline. This, together with the most frequent timetable and most time saving services on the market, makes it possible to save a lot of time in comparison with other carriers. Time that you can spend on much more important things than work…

MY ROLE Art Director/creative

AWARDS

Background This is Scandinavian Airlines first social media campaign. It's also my first campaign at Crispin Porter + Bogusky.

Brief Scandinavian Airlines wanted us to create a competition as a part of their big autumn sale.

Solution Scandinavians are not known to be all that spontaneous. But hopefully that’ll change with the SAS Globe of Fortune. At sasglobeoffortune.com you connect with Facebook and spin away to get you randomly selected SAS destination and your randomly selected travel partner. You get 10 spins in total, and if you are spontaneous enough – you can win the trip that destiny has picked for you. The neat thing is – you obviously get as many new chances to win a trip as you’ve got Facebook-friends. In other words: Sharing is good.

Finished 1st in Resumes Månadens Web 2009 and was listed by Creativity's top 5 pick of the week

MY ROLE Art Director/creative

AWARDS

Background The BBC is the largest public service broadcasting corporation in the world. Its mission is to enrich people’s lives with programmes that inform, educate and entertain.

Brief The BBC wants to attract a younger audience, age 15-25, with a new concept for their on demand services.

Solution Today’s young generation wants things to happen all the time. We found out that many perform multiple tasks simultaneously with their computers while watching TV. Therefore we created the BBC tag player which lets the viewers interact with BBC’s rich content in a totally new way. Viewers can now tag things that interests them, tell others about it, and even find out what role a particular actor had in e.g. Love Actually.

MY ROLE Co-concept, co-copywriting, co-graphic design and co-art direction.

AWARDS

the project In my spare time, I love playing baseball. I'm also member of the board of the local baseball club Hajarna (Sharks). I see it as my call to support and spread the sport in Sweden.

I've redsigned and shaped the brand with "new" roots coming from North America, rather than Gothenburg. Details like the playful merge of the MLB logo with the Gothenburg coat of arms, adds a little twist for the keen baseball fan.

Stay tuned for next year's opening day, were we will roll out a new strategy to double the number of spectators.

MY ROLE Design, art direction, strategy etc.